We hired Nicole and NV Advertising to help us design a marketing and advertising plan after everything we had tried on our own failed to produce results. Nicole took the time to learn our business model, focus our company message and execute the plan. She has great dedication and attention to detail. If you are trying to get noticed, I’d highly recommend Nicole and NV Advertising. – Michael Rogan, Rogan and Associates, Inc.
Rogan and Associates creates financial plans that are designed to grow and change with its client’s lives. By building personal relationships with their clients, they help them reach the goals they have today, help them manage the surprises that may come tomorrow, and strive to keep them on course to achieving their life goals.
When it comes to advertising their services, they do have a small issue: due to regulations, they cannot overtly state or even mildly imply that they are successful. Wow, that’s a tough one to get around!
During client/agency brainstorming meetings, we identified the following big life events that motivate people to think about their financial planning: deaths, births (second child), marriages, divorces, raises, firings and new jobs.
Rogan & Associates was striving to educate people on what financial planning means. A lot of people assume it’s just about investments, but it’s more than that … it’s making sure your wills and trusts are correct, it’s making sure your accounts are titled correctly, etc. What’s more, with the most recent economic downturn, there was a destruction of confidence issue the firm needed to overcome as they strived to help families and individuals to trust their financial plans with the caring planners at Rogan & Associates.
In addition to writing and strategically placing radio ads, NV Advertising created their blog & mentored the planners on how to post relevant and engaging blog posts to effectively educate current and prospective clients. Visit WhyWePlan.com