“The Hayslett Team is growing rapidly and we are currently looking for a full time newly licensed, motivated Real Estate agent to join our team to help us with the floods of leads we receive on a daily basis. If you know of anyone that fits this role, please let us know.” – Kenny Hayslett, Broker – Associate, Hayslett Team Re/Max
The Hayslett Team Remax specializes in listing and selling condos, townhomes, homes, short sales, foreclosures and bank owned properties throughout the Tampa Bay area. In a highly competitive real estate environment, managing partner Kenny Hayslett was looking for a way to increase his short sale listings. He tried advertising on his own with very little to lukewarm results.
NV Advertising’s approach to this challenge was to develop ways to bridge the trust gap, reach out to the right target audience, develop an appropriate sense of urgency and make it easy for people to inquire about their options with our client.
NV Advertising developed a targeted landing page, PayMeToShortSell.com, featuring a video of REALTOR Kenny Hayslett.
Traffic is driven to the site primarily via radio ads written by NV Advertising copywriters and voiced by REALTOR Kenny Hayslett. NV Advertising negotiated, placed and currently manages this campaign on an ongoing basis, making adjustments as we discover and learn new details that help us even further refine our ideal target audience and execution tactics.
Experience the landing page designed, created and developed by NV Advertising by visiting: http://www.paymetoshortsell.com
NV Advertising also wrote, filmed and edited the video featured on the landing page:
The campaign, launched in November 2011 has accrued 94 high quality leads to-date (as of May 14, 2012).
“Nicole, I want to express my personal gratitude in making my short sale incentive plan campaign a great success. You have exhibited a high level of professionalism and technical analysis that – as a business owner – can certainly appreciate. I look forward to a continued, fruitful relationship.”
— Kenny Hayslett, Broker – Associate, Hayslett Team Re/Max