A Blog Inside Your Website by Nicole Valentin
If you have insomnia, then you have time to contribute articles to your business’ website’s blog – what? You don’t have a blog inside your website? I’ll get to that in a minute.
I was meeting with a Doctor earlier this week that specializes in performing that required backdoor procedure we all have to submit to when we all hit 50. It’s 2012 and he still doesn’t have a website! What’s more, is that while his friends and family have finally convinced he needs a website, he’s still not fully convinced he needs one.
I could go on and on about why having a website nowadays is supremely important to your business, but I’ll spare you the monologue and cut to the chase:
- Your website is a credible source of information about you and the products or services you offer your target consumer.
- Your website gives people a first impression about what type of business you are and is a quick credibility builder (or destroyer). Ever visit a website before heading out to a meeting that made you feel like the company you were about to meet with was a joke?
- Your website, when designed and built correctly, is a new business lead generating machine.
- Your website should have a blog living inside of it – not separate. Why? Because it’s amazing SEO, the free kind, the real and relevant kind that search engines actually LOVE and welcome.
- Your blog has the extremely valuable capability of syphoning in brand new website visitors from all over the world 24/7.
- All the efforts you make online today, will still be paying your business dividends 5 years from now.
But I didn’t bother explaining any of this to the Doctor. Why would I? He would just think I’m trying to sell him a website. Instead, I let him express himself and what I heard was hesitation to invest time and money (he was more concerned about time) into something he just could not see as being useful or necessary. In a way, I can understand how he could feel that way – but he still needs a website nonetheless. Setting up a basic website is relatively simple – but I would be doing him a disservice if I didn’t at least try to convince him of the power of writing and publishing original articles to his own website for his current (and prospective new patients) to read.
Here is a list of his excuses, do any of these sound like you?
- “I am not a credible source.” Really? You mean to tell me that all your years of experience dealing with real patients day in and day out don’t give you an edge in knowing what you’re talking about when you talk about what you do? Non sense, everyone is an expert in their own field. We (humans) have a tendency to underestimate ourselves and what’s more, we forget how knowledgable we are – we assume everyone knows what we know and that’s not the case.
- “I don’t have time.” Sure, ok. If you don’t think you have time to write articles to contribute to your blog, then clearly you’re too busy and really busy people have insomnia from time to time … which makes for a perfect opportunity to write a short article about something that happened to you earlier in the week. This little blog post of mine? Point in case. It’s 5:27am. I rolled out of bed an hour ago and decided to write after checking my finances.
- “It’s just too much work, I don’t know how to do any of this computer stuff.” Hmmmm. I will give you $50 if you can’t learn how to add a new post in WordPress (our currently preferred CMS system) and assign it to the correct category. I’ve trained and mentored double digit numbers of people ranging in age from 20 to 80 on how to use WordPress and my next mission is to teach my 80 something year old Cuban grandmother how to use Facebook and I’m convinced I’ll be successful! It’s easy, I promise.
So, dear reader – yes, you need a website and it needs to have a blog inside of it. If you’re not sure what to write about, send me a message on our contact form telling me about your business and I will reply for free and lovingly with some great suggestions on relevant articles and topics you could cover that would attract new people to your site via your 100% original blog.
And if you need us to custom design and build your website too, then that’s just icing!
Here’s a great link to read more on this subject: How to Overcome the 5 Excuses That Will Kill Your Content Marketing Efforts