O’Toole’s Irish Pub Rebrand

O’Toole’s Irish Pub and Restaurant has been a staple in the Brandon, FL community for more than seven years. But after seven years, why would a successful Irish pub need to hire an advertising agency? “I’ve got my web guy, my print guy, I do my own social media, radio reps come in to talk to me all the time – we’re good.” Are you? Do you have a strategy behind your actions? Are you being intentional and strategic about how you’re going to beat your competition and make more money? That’s what the team at NV Advertising offers – advanced strategic planning along with the peace of mind that comes with knowing that an experienced team of professionals is executing of all of your media placement, graphic design, web design, and communication needs – saving you valuable time and money; so you and your staff can get back to creating an amazing experience for your patrons.


The first issue we addressed with O’Toole’s was their logo. The original design featured a deep purple that made little to no contrast against the deep green of the words O’Toole’s in their coat of arms. Additionally, they did not have a professionally prepared version of their logo for use across media. We recreated the logo by hand-drawing and tracing the original, vectorizing it and updating the color scheme to create better contrast for use across multiple media. Left logo is “before”, right image is “NV Advertising’s doing” 😉

Part of our strategic planning is ensuring our client’s businesses are anchored in a solid branding strategy, so that our actions and decisions support the brand we are building. It was important to verbalize what patrons can always expect when enjoying an evening at O’Toole’s. The pub prides itself on its family-friendly atmosphere and every patron is treated like family. This is why, “O’Toole’s is your home for good conversation, live entertainment, great food, and of course, the pefectly poured pint of Guinness in Brandon.” Short, sweet and to the point. A clear and concise message is always a great start to any advertising campaign.

O’Toole’s offers a variety of weekly specials and events. We used several different tactics to help spread the word. We created a monthly postcard highlighting upcoming events. We featured the Pets at the Pub event which is held the last Sunday of every month. Patrons can bring their dogs for off-leash fun as they relax and have a drink. The postcard was mailed to married families with pets in the Brandon area.

In addition to the monthly postcards we are also running monthly newspaper ads in the Brandon Times and we update the creative message continuously to match each week’s initiative or promotion.

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Another big push for advertising coincides with the Super Bowl. We created a rack card promoting both take-out specials for the big day and the weekly specials.


We also came up with an idea that killed two birds with one stone. The client wanted to increase the number of local employers that host holiday parties at O’Toole’s as well as capture more tourists. We created the concept of a “Holiday Party Patron Referral Program” – for every new person you refer to our venue, your company will receive a $10 credit towards a holiday party with us. This means you could have an amazing Holiday Party, for very little!

Sound advertising strategy makes an impression coming and going. We also created take-out menus and inserts for the tab trays promoting monthly events.

Printed media is a great marketing tool, but businesses must have a strong web presence. Social media is also a key component in captivating an audience. O’Toole’s has a $10 open bar every Friday along with live bands. To make sure people know where the party is, we created a custom template to promote O’Toole’s and the live music, which we update with the new performer automatically each week.
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Lastly (for now), we created 9 original roadside banners for drivers passing by 60 in Brandon past the venue daily!

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CLIENT TESTIMONIAL

Nicole provided me with everything I needed for an article I wrote for The Tampa Tribune, including beautiful, well-sized photos, names, signed press releases and interesting back story. Her attention to detail made it effortless to compose this piece about a St. Baldrick’s Foundation fundraiser for pediatric cancer research.
— Barbara Routen, , Special correspondent at The Tampa Tribune

All of our national partners were very impressed with your media plan. They expressed that they had not seen anything like this produced for other cities throughout the country. The last similar event we had in 2010 we tried to plan our own media and got luke warm results at best. With your help and expertise we not only were able to stretch our marketing dollars but had the highest attended event in the country. Nicole, thanks again for all your help.
— Sylvia Alvarez, Housing & Education Alliance

I remember the time you sat at the PC in our office and hammered-out copy for our Radio advertising. Usually I wrote our copy myself, so I wasn't sure an outsider could do it as effectively. When you were done, it read like you had been working at our business for decades.....you completely understood our product, our needs and what our message should be and chose the exact words to convey it perfectly. But the one word I remember most was WOW, because you amazed me!
— Ken Weinstein, Tampa, FL

NV Advertising has been very instrumental in developing new media exposure opportunities for us as well as updating proven channels used to advertise our venue. I would feel comfortable recommending NV Advertising for any size project in the Tampa Bay area.
Bob Joyce, General Manager, Tampa Improv Comedy Theater

Nicole is one of the most proficient people I know when it comes to executing the small details that make big difference to a company's performance. If your company is looking for a true partnership based on quality (not quantity), Nicole's an easy choice.
— Mark Warlaumont, General Sales Manager, Tampa, Clear Channel Radio

Thanks you so much for all your hard work and support in this effort. We are extremely pleased with the new website and the marketing tool it will become. You were great to work with, on top of the project at all times and very helpful with ideas and bringing about the final product. We fully expect to have more work for you as we progress and dig into this moving forward, as you know internet marketing tools change daily. If I can be a reference for you with any other potential clients please don’t hesitate to have them contact me.
David Budd, Carolina Office Xchange, Morrisville, NC

NV Advertising is an all around professional, class act. Nicole is a priceless one stop advertising and marketing expert. Our company, American Ketamine Institute, couldn't be happier with the service and results we have seen. We see NV Advertising as a key component to our current and future success and we highly recommend her and NV Advertising!
Jeremy Williams, CRNA (Anesthesia)

Nicole has helped my company establish a brand identity over the last 5 years. She is a tireless worker that always has your best interest at heart. She has saved my company thousands of dollars. If you need help getting your company to stand out above your competitors I recommend you call Nicole.
Bill Adams, President of Refurbished Office Furniture

I want to thank you and your team for all that you have helped us with. Thanks to the sponsorship packages you helped develop for us, we have been able to receive sponsorship commitments in excess of $215,000. I am extremely happy with your professional services and counsel and look forward to working with you again on more projects in the near future!
— Meade Malone, MWM Business Network

I continue to get complements on the menu and our sales continue to be on an upward path of double digits. The menu is having a nice impact on our lunch business which I hope only increases as we get our to go menu's out to the business community!
— Mike Goodwin, Owner, O'Brien's Irish Pub - Plant City

I worked with Nicole for 6 years and watched her grow into a powerful and professional business woman. Her eye for detail and her self discipline make her an execellent business partner in many different capacities. I highly recommend Nicole as a business person of integrity and passion for everything she does!
— Todd Metz, General Sales Manager, Clear Channel Media & Entertainment

Working with NV Advertising was a wonderful experience. They brought a personal touch to our grassroots campaign to help promote Tango Fire. Throughout the project, Nicole was extremely informative and personally engaged with each aspect of the plan. I would highly recommend working with NV Advertising if you're looking for a company that cares as much about your marketing needs as you do.
Heather Chamberlain, Tampa, FL

Nicole is the type of person every business owner wishes they had, either employed at their company or partnered with them to help their business grow. She's thoroughly organized and detailed, always meets deadlines, and is able to handle any unforeseen issues that may arise with grace and clarity. Perhaps her best character asset is her empathy for others as she understands what it's like to work in both large and small companies and transition as well to owning her own. I often refer many of my previous clients to her expertise as I know that they are in the best hands I could possibly place them in.
— Brenda Terry

Nicole, I want to express my personal gratitude in making my short sale incentive plan campaign a great success.
Kenny Hayslett, Broker - Associate, Hayslett Team Re/Max