Sponsorship Marketing by Nicole Valentin
Did you know that sponsorships are the fastest growing form of marketing in the U.S? One of the leading factors for this trend is that sponsorship marketing provides businesses with a wide variety of opportunities to grow their clientele—from large organizations such as college and professional athletics, to small community events and festivals—to maximize their media plan. Here are just a few of the benefits you can achieve through sponsorship marketing:
• Personalize – Gain the ability to directly influence your target market’s opinions about your product or service by attending an onsite event. This gives you an opportunity to speak directly with your consumers about your product, and to connect with them in a more personalized manner.
• Drive Sales – When you’re onsite at a sponsorship event, you can provide samples of your product or service, distribute bounce-back offers (such as coupons), or even sell directly to your consumers away from your typical retail environment.
• Support Your Community – By supporting your community and contributing to its economic development, your sponsorship often goes a long way toward positive publicity for your business.
• Provide Perks – As part of their sponsorship agreement, most businesses receive hospitality benefits. This can have a hugely positive impact on your business’s image, especially when entertaining key customers or associates.
In addition to the above, sponsorship rights for many local events and festivals can be purchased directly through radio and TV stations, which serves two benefits: 1) Gives you and your business an onsite presence, and 2) allows your business’s name to be included in commercials and other promotional material.
If you’re looking to maximize your business’s exposure in a particular market, NV Advertising can construct a specialized program from scratch, or we can build it into your current media plan. We have great relationships with festival promoters, media partners, and sponsorship properties, so we can negotiate some of the best rates in the business.
Ready to see where sponsorship marketing can take your business? Get in touch with us, and we’ll start crafting your customized plan today!