Why Guerilla? by Nicole Valentin
A fragmented media landscape combined with a decline in traditional advertising methods, have opened up tremendous opportunities for guerrilla marketing. Guerrilla Marketing has become more mainstream and thanks to social media, it’s become easier to measure the power of guerrilla marketing.
Guerrilla Marketing is all about creating a unique and engaging concept to generate social buzz and ideally go viral. It is ideal for small businesses because of its low out-of-pocket cost and high yielding ROI. It is also ideal in that it allows you to be flexible and quickly react to marketplace environments and influences. When executed well, it is a great tactic for distinguishing your brand from the competition. Guerrilla Marketing relies on tactics that are unexpected and unconventional by targeting consumers in unexpected places. The approach is memorable and connects the consumer to a product or brand on an emotional level.
Some guerrilla marketing trends include reverse graffiti, social media, wild postings, alternative marketing, Buzz Marketing, experiential marketing, and grassroots marketing. There are many options that allow basically any type of business to do some form of guerrilla marketing. While there are certainly many types of guerrilla marketing that require a company to step out of their comfort zone, there are also safer, more familiar routes you can go. With all guerrilla marketing stunts there are pit falls to avoid and that is where our agency can help you plan your next successful guerrilla marketing campaign. The next time you need an out-of-the box idea to create consumer buzz, give us a call!