The Big Data Revolution Driving Marketing and Advertising Plans by Nicole Valentin
The explosion in data and digital technologies has opened up an unprecedented amount of insights into customer needs and behaviors. Research shows that companies using big data and analytics to shape their marketing and advertising plans are showing 15-20 percent higher returns of their marketing investments.
The very notion of big data sounds complex and something that only big companies can afford to invest in. But the concept of analyzing large amounts of data and looking within it for patterns, trends and insights is one that nearly any business, large or small, can use to help make better marketing decisions. If you are a small business with a website and you are analyzing consumer patterns on your website, then you may already be dabbling in big data without knowing it.
While analyzing big data can be overwhelming, there are plenty of services out there that companies can enlist to help mine through data. You really have to understand that type of data you want to analyze before you seek out a big data service. There are large companies that are more costly to work with; however, you can also consider companies such as Google Analytics without paying a big out-of-pocket fee or making a long-term commitment. If your company decides to embrace the big data revolution, we can help you navigate the big data waters. In no time, you can turn big data into big opportunities.