STRAZ Center for Performing Arts

Working with NV Advertising was a wonderful experience. They brought a personal touch to our grassroots campaign to help promote Tango Fire. Throughout the project, Nicole was extremely informative and personally engaged with each aspect of the plan. I would highly recommend working with NV Advertising if you’re looking for a company that cares as much about your marketing needs as you do. 

– Heather Chamberlain, Marketing Director | STRAZ Center for Performing Arts

Music, passion and Tango – sounds like a great night, right? The STRAZ Center for the Performing Arts in Tampa, FL hired NV Advertising to help promote Tango Fire: Flames of Desire on November 17, 2013.  The NV Advertising team came up with an integrated grassroots advertising campaign strategy that would go deep within the Argentine Tango community in Tampa to help spread the word!  We did some research and were able to quickly identify major influencers in the market – so we reached out to them!

HHN1Simone Amaral, the owner of Simone Salsa Dance School with 4 locations in the Tampa Bay area was very excited to help and created a MeetUp and a Facebook event inviting all her contacts. We then made each of the STRAZ partners “hosts” and they in turn invited all of their contacts as well.   1st Dance Studio, Libero’s School and Dance Club in Davis Island, and Tampa Tango Argentino also partnered with us to help spread the word distributing flyers and sending e-blast to all their students and contacts. Victoria Sarquisse and Federico Jorquera of Tampa Tango Argentino also offered to announce the event and pass out flyers at their monthly Milonga ‘La Porteñita’ event at the Italian Club in Ybor City.  For an element of surprise at the right time at the right place, Professional Tango Instructors Victoria and Federico also performed an impromptu Tango performance during Alan Jenkin’s Happy Hour Network’s Business Networking Event at Hula Bay Club on November 6th with over 150 people in attendance. Everyone was in awe of the unexpected show!

EPWe also partnered local Argentinian restaurants in the Tampa Bay area to help generate awareness. El Puerto Restaurant and Grill in Ybor City placed posters inside the restaurant and mini-flyers were provided with each check two weeks prior to the event. Servers were encouraged to mention the promo code to guests. We also dropped off three custom posters and flyers at Renzo’s Gourmet Market, speaking to the servers in Spanish (their comfortable native tongue) to get everyone excited about the event.  Hula Bay Club also graciously accepted posters and flyers for their check presenters.

WWOTBWorking Women of Tampa Bay were also amazing in helping us promote the event. The organization allowed us to tap into their network of over 12,000 Facebook fans and followers to offer up a pair of tickets to one lucky working woman of Tampa Bay.  Registering to win was easy – we asked that participants simply tag themselves on the Facebook graphic promoting the event and a winner was randomly selected and awarded the tickets. WWOTB also distributed some of our flyers during their popular “Girls Night Out” and “Sip and Shop” events earlier in the month of November.

But that’s not all!  We also reached out to La Loma Supermarket, where you can find a great selection – a whole aisle that is – of Argentinian products. The owners were more than happy to place the flyers in the store. One of our own wonderful clients, Refurbished Office Furniture, often visited by business owners, also proudly displayed the flyers in their showroom and even formed in internal group of 8 employees to attend the show.

We were overwhelmed by the generosity and the enthusiasm of Tampa’s local Argentine Tango community in joining forces to help create a movement that made our integrated grassroots advertising campaign strategy come to life.  Not surprisingly, the Tango Fire Company of Buenos Aire’s performance in Tampa at the STRAZ Center for Performing Arts was an amazingly well-attended event and they had some very nice things to say about our involvement!

CLIENT TESTIMONIAL

I remember the time you sat at the PC in our office and hammered-out copy for our Radio advertising. Usually I wrote our copy myself, so I wasn't sure an outsider could do it as effectively. When you were done, it read like you had been working at our business for decades.....you completely understood our product, our needs and what our message should be and chose the exact words to convey it perfectly. But the one word I remember most was WOW, because you amazed me!
— Ken Weinstein, Tampa, FL

All of our national partners were very impressed with your media plan. They expressed that they had not seen anything like this produced for other cities throughout the country. The last similar event we had in 2010 we tried to plan our own media and got luke warm results at best. With your help and expertise we not only were able to stretch our marketing dollars but had the highest attended event in the country. Nicole, thanks again for all your help.
— Sylvia Alvarez, Housing & Education Alliance

Thanks you so much for all your hard work and support in this effort. We are extremely pleased with the new website and the marketing tool it will become. You were great to work with, on top of the project at all times and very helpful with ideas and bringing about the final product. We fully expect to have more work for you as we progress and dig into this moving forward, as you know internet marketing tools change daily. If I can be a reference for you with any other potential clients please don’t hesitate to have them contact me.
David Budd, Carolina Office Xchange, Morrisville, NC

Nicole is the type of person every business owner wishes they had, either employed at their company or partnered with them to help their business grow. She's thoroughly organized and detailed, always meets deadlines, and is able to handle any unforeseen issues that may arise with grace and clarity. Perhaps her best character asset is her empathy for others as she understands what it's like to work in both large and small companies and transition as well to owning her own. I often refer many of my previous clients to her expertise as I know that they are in the best hands I could possibly place them in.
— Brenda Terry

Nicole is one of the most proficient people I know when it comes to executing the small details that make big difference to a company's performance. If your company is looking for a true partnership based on quality (not quantity), Nicole's an easy choice.
— Mark Warlaumont, General Sales Manager, Tampa, Clear Channel Radio

I want to thank you and your team for all that you have helped us with. Thanks to the sponsorship packages you helped develop for us, we have been able to receive sponsorship commitments in excess of $215,000. I am extremely happy with your professional services and counsel and look forward to working with you again on more projects in the near future!
— Meade Malone, MWM Business Network

NV Advertising is an all around professional, class act. Nicole is a priceless one stop advertising and marketing expert. Our company, American Ketamine Institute, couldn't be happier with the service and results we have seen. We see NV Advertising as a key component to our current and future success and we highly recommend her and NV Advertising!
Jeremy Williams, CRNA (Anesthesia)

Nicole, I want to express my personal gratitude in making my short sale incentive plan campaign a great success.
Kenny Hayslett, Broker - Associate, Hayslett Team Re/Max

Nicole has helped my company establish a brand identity over the last 5 years. She is a tireless worker that always has your best interest at heart. She has saved my company thousands of dollars. If you need help getting your company to stand out above your competitors I recommend you call Nicole.
Bill Adams, President of Refurbished Office Furniture

I worked with Nicole for 6 years and watched her grow into a powerful and professional business woman. Her eye for detail and her self discipline make her an execellent business partner in many different capacities. I highly recommend Nicole as a business person of integrity and passion for everything she does!
— Todd Metz, General Sales Manager, Clear Channel Media & Entertainment

Working with NV Advertising was a wonderful experience. They brought a personal touch to our grassroots campaign to help promote Tango Fire. Throughout the project, Nicole was extremely informative and personally engaged with each aspect of the plan. I would highly recommend working with NV Advertising if you're looking for a company that cares as much about your marketing needs as you do.
Heather Chamberlain, Tampa, FL

Nicole provided me with everything I needed for an article I wrote for The Tampa Tribune, including beautiful, well-sized photos, names, signed press releases and interesting back story. Her attention to detail made it effortless to compose this piece about a St. Baldrick’s Foundation fundraiser for pediatric cancer research.
— Barbara Routen, , Special correspondent at The Tampa Tribune

I continue to get complements on the menu and our sales continue to be on an upward path of double digits. The menu is having a nice impact on our lunch business which I hope only increases as we get our to go menu's out to the business community!
— Mike Goodwin, Owner, O'Brien's Irish Pub - Plant City

NV Advertising has been very instrumental in developing new media exposure opportunities for us as well as updating proven channels used to advertise our venue. I would feel comfortable recommending NV Advertising for any size project in the Tampa Bay area.
Bob Joyce, General Manager, Tampa Improv Comedy Theater