Web Design: Out With the Old by Nicole Valentin

change-ahead-sign-web2014 is just around the corner. While we make resolutions promising to go on diets and become better people, the design world is making a clean sweep as well. Here are four web design trends that will disappear in the coming year.

Sliding Banners
Sure, sliding banners were cool and appeared to have some interactivity, providing the consumer with useful information. Now, most viewers find sliding banners annoying and prefer a simple single page design.

Long-Winded Fill-Out Forms
Let’s face it; we all hate being asked too many questions. Keep your web contact form as brief as possible. Many people are avoiding them to steer clear of unwanted marketing tactics. Asking too many questions can also alienate potential customers, driving them away from your site.

Flash Intros
Flash intros were the latest thing…six years ago. Users want less animation, fewer surprises and more control. In the age of social media, Flash is being replaced by video apps like youtube, Instragram and Vine.

Too Many Fonts
It’s fun to experiment with fonts. I know – I’m a font addict myself. Too many fonts on your website can leave consumers overwhelmed and confused. Scale your selection down to two or three fonts that work well together.

Overall, the age-old mantra “keep it simple” still works. We long for simplicity when the rest of our lives are so complicated. In 2014, a simple website is a successful website.

About Nicole Valentin

Nicole Valentin heads one of Tampa Florida’s most innovative advertising firms, NV Advertising, which she founded in 2010. Ms. Valentin graduated from USF's School of Mass Communications with a B.A. in Advertising and counts on over 12 years of advertising media experience. In her spare time, Nicole loves traveling, learning about world cultures and spending time with her family - especially her dog, Jake. You can find Nicole on Google, Facebook, LinkedIn, and Twitter.

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