Is Printed Collateral Facing Extinction? by Nicole Valentin
Are our beloved paper and ink facing near extinction in the advertising world? The short answer is, no. Even though online marketing is quickly becoming a front-runner, printed collateral will always be a tried and true advertising medium. If you think the world has gone to the web, here are five reasons printed collateral is still alive and kicking!
The Power of Touch
Business cards, brochures and flyers are extremely tangible. They stay in homes and offices for months or even years, while internet ads quietly disappear into cyber space. People are more engaged when reading printed materials they can touch, unlike websites where users skim and only bits and pieces of information.
The Real Deal
There’s something about seeing and touching printed collateral that give you a sense of credibility. Banner ads are a dime-a-dozen and fear of spam or viruses can prevent people from clicking. There’s no impending danger with a business card or brochure that sits beautifully in your hand.
Printed collateral is excellent for establishing your business’ brand identity. Your graphics should have consistent fonts, colors and images to communicate a tailored, careful, professional and cohesive brand impression.
Room to Shine
With the increased popularity of web and the internet, the waning use of printed collateral can actually be seen as an advantage. Now is the time to make your direct mail piece, postcard or brochure shine. With plenty of room to breathe, your next printed piece can stand above the competition.
The Small and Mighty QR Code
As smartphones and tablets become more main-stream, so has the interactivity of print media. QR Codes allow you to connect your clients directly to your website via business cards, postcards, posters, etc. They can also be customized with colors and patterns that reflect your branding, allowing for easier integration into printed materials.
Relax. Print still has a long and vibrant life ahead. As much as we love cyber space, we still love a hands-on experience. If your business needs help creating the next hands-on experience through a brochure, direct mail piece or poster, we’d be happy to help!