How to be an SEO Maestro by Nicole Valentin
In this web-driven world, everyone is fighting to make it to the top – of Google’s search results. Your website clearly explains what you have to offer the world and now, you just want to be noticed. That’s where SEO comes in – but how does it work?
A search engine’s job is to provide trustworthy and relevant content based on the keywords we ask it to find. SEO or search engine optimization, combines relevant content and targeted keywords to make your website easier for others to find. Here are three tips to help you become an SEO Maestro.
Establish a Content Strategy
Your keywords should focus on your buyer’s persona. What kinds of problems do your clients face and how can your business fix it? Ex: “How do I make soap”, “computer repair”, and “restaurant menu design.” Once you decide what your company’s keywords are, weave them into the content of your website.
Create a Blog Attached to Your Domain
Stop using third-party blog sites like Blogger or WordPress. Having a dedicated blog page on your website is a great opportunity to create posts that are relevant to your industry and boost your website’s authority in search engine rankings. You can also share your blog posts on social media sites and in turn, attract more visitors to your site.
Start Using Social Media
Facebook, Twitter, Instagram and Google + are great ways to share personal and professional information about your company. Although your website presents the polished, professional side of your business, social media allows you to create a more personal story to aid in building relationships with current and potential clients. Don’t be afraid to post pictures of employees during a special event or to give your audience a sneak peek of an upcoming project. Using social media in conjunction with SEO will help boost the authority of your business in search engine rankings.
By implementing these important tips into your content strategy, you’ll be an SEO Maestro in no time!