10 Top Reasons Restaurants Fail by Nicole Valentin
Continuously inviting new patrons in and making them fall in love with your restaurant and bar is the lifeblood of your venue. Managing the inner workings of the restaurant and finding top-notch marketing support can be an uphill battle.
Here are the top 10 reasons restaurants fail:
- Declining quality of food and service due to chef or bartender turn-over
- New competing venues in the area “stealing” your customers
- Being promotionally underactive or inactive
- Not promoting events with sufficient lead time, on the correct mediums, nor with the correct message
- Poorly written and designed menu and other in-venue collateral
- Wasting your advertising dollars in media opportunities that are not aligned with your goals
- Not creating nor maintaining healthy media relations – including sending Press Releases when appropriate
- Not maximizing the revenue generating capacity of your liquor, beer and wine licenses
- Not creating a VIP / Rewards program to reward your most loyal customers
- Having a website that is not responsive and doesn’t make it easy for customer to quickly find what they are seeking
It is a headache to coordinate your team if they are separate: your web guy won’t talk to your graphics guy and neither of them can write good copy that sells. You end up spending several hours a week meeting with each person, only to have to keep following up with them because they disappeared after your meeting.
If this sounds like you, consider aligning yourself with an experienced restaurant marketing planner who has a thorough support team underneath them that can help you develop and maintain an effective marketing plan. The steps involved in developing a restaurant marketing plan include: determining your market, checking out the competition, identifying who your customers truly are, determining if there’s untapped opportunities to generate new patrons, anticipating potential new business segments and the list goes on. The most important thing, however, is being consistent and continuously executing the advertising and marketing tactics that will help you reach your sales goals. If you can pull it together by yourself with your staff, great. If you’re tired of dropping the ball and need someone to be your single point of contact in getting everything you need done, then don’t delay in enlisting help. The right outsourced restaurant marketing support team will make their professional service fees look like pennies compared to the new business revenue they’ll be able to help you create and maintain.