Seeing is Believing: YouTube for Small Business by Nicole Valentin
Images have a bigger impact than plain text. With the rise of social media, video has become an increasingly important medium to help tell the story – YOUR story. YouTube hinges on storytelling through short, concise videos. If videos aren’t on your radar, it might be time to change your strategy. Here are 4 reasons YouTube is a great tool for your business.
- Video Content Is a Powerful Branding Tool
Video can capture the emotion behind the speaker’s voice and give potential clients an inside view of your product or service can traditional print can’t. Create a brief 30 second intro video for your company. You can introduce your mission, vision and core services to potential clients.
- YouTube is SEO Friendly
YouTube videos can help enhance your website’s SEO. Embedding YouTube videos that are directly related to your company can boost your company’s search engine ranking.
- Reach a Wider Audience
Share, share and share again! YouTube is already THE video hub for millions. Reach an even wider audience by sharing your videos on Facebook, Twitter and Google plus.
- Strut Your Stuff
YouTube videos are a great way to strut your stuff! Film client testimonials or offer a quick product tutorial – but be quick about it. Hook the viewer within the first 10 seconds and keep the length of video under 2 minutes to hold the viewer’s attention.
Seeing is believing. Creating short videos for your business can add a new dimension to the story of your company and help you reach a broader audience. It’s time to get the camera rolling. Action!