US Census Bureau data shows that 50.5 million or 16.3% of the nation is composed of Hispanics, a 43% increase in 2010 vs. 2000! Tampa’s Hispanic market is significant. When communicating to the Hispanic audience, a simple translation will not suffice. In fact, our philosophy is that we DON’T translate, instead we copywrite from scratch in Spanish. Show us any Spanish language piece and we can tell you if it was translated directly from English or if it was written from scratch in Spanish. The difference is obvious. Mere translations feature a very distinct mis-match in tone and tempo. The way you express yourself in the English language is very different from the way you express yourself in the Spanish language. As you already know, well written copy makes all the difference – in any language. Count on NV Advertising to ensure your Hispanic Market communications strategy is flawlessly executed and well received in the community!
Here’s a snapshot of the Tampa Bay Region’s Hispanic population growth by county: